Ronn Torossian holds unmatched expertise in public relations

PR is the art of establishing good relationship between a company and their targeted audience. The kind of image a company has among their audience plays a major role in deciding the future of the company.

To achieve business goals and objectives; organizations must maintain close communication with their customers, fans, and targeted patrons.

PR involves assessing public behavior towards a particular brand and establishing mutual communication, between the brand and its audience. It also focuses on improving communication channels so that both the parties can connect effectively.

Public relations aim to:

• Convey message effectively among the targeted audience
• Identifying problematic areas of business
• Helping an organization to achieve their goals

To maintain any brand’s image and reputation, PR professionals make use of a variety of tools and techniques to create awareness about that brand, and to create a sense of trust among its targeted audience.

Writing press releases is one of the common approaches used by PR experts. Press releases are used to convey important and latest information about different products/services/events of the company, by distributing them on various media channels.

Social media is another most effective tool used by public relation professionals. A large portion of the world’s population makes use of social networking websites for sharing their views and ideas on different topics.

PR experts make use of these websites to target their client’s existing audience as well as for making people aware of their products and services.

From time to time, different conferences are organized on the associated topics for answering questions of the media and the public.

Ronn Torossian is a renowned name in the PR industry. He established the reputed PR Company, 5WPR in the year 2003. Through the medium of 5WPR, he has worked for various reputed brand and businesses.

Mr. Torossian holds unmatched expertise in different areas such as product planning, reputation management, integrated marketing and many more; that altogether make him the best PR expert in the industry. 

Ronn Torossian suggests integration of SEO and PR!

Ronn Torossian is a well-known name in United States of America. He has founded 5WPR a public relation firm that helps brands and companies in getting position that they deserve in the market.

Mr. Torossian is well familiar with different issues associated with public relations and provides valuable tips and advices to his employees so that they can handle their client’s issues in the best possible way.

Mr. Torossian has thrown light on integrating search engine optimization with public relations. Having understanding of what customers are searching for is not at all a bad idea. Using words and phrases in your content that online users use for searching any information will surely help you in raising your brand reputation, and you will also get customers for your business.

Ronn Torossian has also discussed significance of getting back links from reputed websites in comparison to the links from ordinary websites.

Ronn Torossian - Throws light on signs that indicate success of a social media campaign

According to Ronn Torossian, CEO of 5WPR, measuring success of a social media campaign is the toughest task to do. Mr. Torossian has highlighted certain signs that will let you know whether your campaign is working or not.

1. Growth in number of followers

The businesses must check number of their followers on social networking sites. If the number is on the rise with each passing day, then it means online users are using social media and search about products and services offered by your business.

2. Increased feedback

Getting comments and messages on social media indicates that people like your posts and will convey your message to larger audiences in a short period of period, helps your business in getting exposure.

3. Increased hits

The main purpose of social media tools is to drive quality traffic for websites. An increase in the number of hits on your website shows that people like to avail services offered by your business.

Ronn Torossian suggests tips for writing headlines

Ronn Torossian CEO of 5WPR is working continuously to assist numerous brands and companies in achieving their business goals.

Mr. Torossian has suggested certain tips for writing effectives headlines. A headline is the first thing that attracts readers. By reading headline only, the readers decide whether it is valuable to read content or not.

According to Mr. Torossian, the headline must offer something. In simple words, it is necessary to write a headline that is clear and easy to understand in order to make a solid impact on the readers.

Secondly, the headline should indicate something. By looking at a headline, the reader should come to know what you are trying to say. Let your readers know about what you are offering them.

Thirdly, keywords matter a lot in the keywords. Make sure that headline you have written should have ability to capture right audience.

Ronn Torossian suggests to differentiate fans from customers

Most of the businesses do not really care about whether they have more fans or more customers. As long as they are getting promising sales and returns, it is not something they would really want to bother about. However, this approach may be dangerous in terms of public relations.

This is what Ronn Torossian the CEO of 5WPR emphasizes on. He strongly recommends understanding the core difference between these two. Most of the businesses are most likely to have more customers as compared to number of fans. Although both are essential for businesses, but knowing the difference is crucial.

Customers are those people who are simply buying your product for xyz reason. Fans on the other hand are those dedicated people who could not care less about any other brand in the same category of product. They are loyal to the brand, and are not willing to switch to any other one, even if they are paying a little extra for the same. Therefore, converting customers into fans is what businesses should be concerned about.  

Ronn Torossian explains why competitive pricing doesn’t always matter

When someone enters a business or when an already established business expands into a particular market, the general idea is playing safe would be the best.

This is the reason why businesses end up pricing their product or service competitively. This idea may be good sometimes, but it is not always healthy to cut down your prices.

Ronn Torossian explains why this pricing arrangement is not always good. First of all, he says that there are competitors in the market who can always undercut you at any points. He also says that price is not always just about the price in monetary terms, it is more about the perceived value.

Before launching a product or service in the marketplace, one should assess the perceived value among the target audience. This is where PR plays its role.

PR works to improve the perceived value of the product. If somehow your PR campaign manages to do so, it is likely that your business will grow, even if you haven’t decreased the prices. To know about Ronn Torossian book published at Amazon.
  

Ronn Torossian says headlines are often the only thing that people read!

Laying emphasis on the importance of headlines, Ronn Torossian the CEO of one America’s leading PR firms, 5wpr stressed on three essential factors that can help you get more readers for your content.

The first thing Ronn points out is that the headlines have to offer something to the reader. The headline is like a promise bearer to the reader that provides him with an idea of what’s in store in the rest of the content. This is the most effective way of generating interest in the reader’s mind and the most significant factor that helps the reader decide whether he wants to invest his time in the article or not.

Secondly, the headline has to convey a substantial message to the reader at the first glance about the nature of the following content.

Finally, keyword is the greatest available tool to target a specific audience. For this, you must firstly understand who your target audience is and use the keywords in the title in a smart and effective manner accordingly.

Ronn Torossian suggests keeping the most relevant content at the top of webpages

All the major search engines like Google, Yahoo, etc, emphasizes a lot on the content and try to put fresh content at the beginning of their website.

This is because of the idea that content that is at the bottom is usually more dated and has lesser relevancy in terms of search. Although it is not a strict rule, but this idea makes more sense while designing the layout of a web page.

This is exactly what the PR genius Ronn Torossian has been saying. He says that keeping the maximum of your content above the fold works best.

Studies have revealed that a user while visiting any website tends to click away within eight seconds if he has not come across the information that he was looking for.

That is the reason, at the time of organizing a website, always keep the most relevant and important content at the top and you will definitely enjoy good results. Follow us on Linkedin: http://www.linkedin.com/in/ronntorossian

Ronn Torossian - Follow the ‘platform’ rules to keep your fans connected

Platform’ has become the latest buzzword these days! Especially when we talk about a platform like social media, there are certain things to be kept in mind. Ronn Torossian, the public relation professional suggests that social media is one of the best platforms to improve your brand’s online bandwidth.

But he also says that it is not just sufficient to build your online presence and then forget about it. You have to keep coming up with interactive ideas to keep your followers and fans engaged with your brand.

Make sure that you follow the ‘rules’. These rules can be thought of as ‘expectations’. Every user has certain expectations of different platforms like interfaces and devices. So make sure that you do not just pick up and post same old and stale content on every interface. A blog post that worked excellent over web, may fail to be interactive on mobile devices. You must come up with interesting videos, images, etc. for right exposure.

Try to understand a person’s prospective. Try to assess why someone would be using this technology and what would someone use it for. Accordingly, craft a content that is tailor-made to those users.

A few tips for rebranding by Ronn Torossian

Ronn Torrosian CEO of 5wpr keeps on sharing useful stuff for the PR professionals and business owners. Recently he shared few tips for re-branding. Have a look:

1. Physical factor

Changing the way in which a product is presented in the market can be a big gain or loss.  Presentation plays a significant role in making your product popular in the market.

2. Emotional factor  

If you are making any changes in the way you have presented your brand, be careful while asking customers to accept those changes. There is a possibility that customers may appreciate the changes you have made or they may not accept those changes.

3. Psychological factor

If people are not able to understand why the changes have been made, then surely they will reach to a conclusion thinking you as selfish and dismissive. So, it would be a better idea to make people understand why the changes are necessary and how they will benefit from those changes?

Don’t let the critics bring you down, says Ronn Torossian the CEO of 5WPR a Public Relations firm!

When it comes to building brand identity, patience is the key, says Ronn Torossian the Chief Operative Officer of 5WPR, the Public relations firm that has given a much needed boost to business people and many companies as well.

It is possible that a mistake from your past, might come back to haunt you, and eventually blow your reputation and business into smithereens. But this can be just a temporary phase, as long as you know how to tackle the situation.

If you hide from the situation, it will only make it worse. So instead face the public and do as much damage control as possible. For this, you will need to have a clear view of what you should say and what you should not.

A good PR firm understands how the market works, and how certain actions will transpire; but more importantly, how it can get you back in the game without compromising too much.

5WPR CEO Ronn Torossian talks about combating negative publicity

PR crisis is no new concept! Every organization, brand, company or individual should be well prepared to tackle every type of negative publicity. There may be instances where a wrong decision that was taken in the past, may suddenly come up and affect the brand or the individual negatively.

Ronn Torossian the CEO of 5WPR, which is a leading Public Relations Company, says that you need to protect yourself and tackle a PR crisis.

Mr. Torossian also suggests that you need to have a well thought out plan. Try to make a sincere assessment of anything that could possibly be used against you or the brand, weight every aspect! There might be some decisions or issues or some regretful steps from the past, which you may not have taken seriously at the time, but now it can bring a negative reputation about you, your company or brand to the public.

Ask yourself, who and what can be used against you? It may be some disappointed ex-employee, some enemy or competitor. Draw a plan to deal with all kinds of accusations, mistakes and slip-ups!

Ronn Torossian talks about goals of PR professionals

Alike any other profession, like that of a doctor or lawyer calls for personal commitment with a combination of moral and work ethics, same is the thing with profession of public relation management.

Popular PR expert Ronn Torossian gives advices to PR experts on how to combine rules of profession and love for their work.

He says regardless of what area of PR you are a part of; it is never enough to merely be a player. It is not just about fulfilling whatever assignments are put on your desk and meeting its deadlines of completion. A simple participation is not enough; you have to shape the discussion.

A PR professional needs to know its clients’ needs, and accordingly outline the discussion with the public. Make sure to get out-front, leave the mark of brand name in newer and unexplored markets and be the eyes and ears of what you are representing.

Ronn Torossian - Think out of the box while creating a web material that could go viral!

‘Viral’ is one word that is dominating the web conversations these days, and this is what everyone is chasing to get attention, no matter if it is good or bad. Going viral is when your material, be it a blog, article, video, sound clip, pictures, etc. get posted through various corners of internet again and again.

The PR genius Ronn Torossian says that some years ago, a YouTube video getting a million hits was considered to be viral, but now the stakes are higher and it takes much more efforts and intellect to make your material spread out at a fast speed through web corners.

He further says it is not just a matter of luck but requires vision, an ability to understand viewer’s nerve, knowing what they want and a will to apply skills.

Ronn suggests that a rightly drawn plan with unique approach while making maximum use of every possible platform can make something popular from an independent source. It does not have to be associated with a multination corporation or Hollywood, but with determination and intellect, any material can be made to go viral.

5wpr CEO on corporate counsel

5WPR, the reputed PR Company of New York, has grown rapidly under the expert supervision of its founder Ronn Torossian, since its establishment in 2003.

Here are some useful tips offered by the company’s CEO Ronn Torossian, regarding major corporate secrets.

Recognize your niche: Startup businessmen are generally afraid of not getting enough public exposure, so they try to widen their network. But the key to success comes from finding your niche market. So make sure that your aim is directed towards a specific market.

Speak to your customer directly: Craft such PR messages, which communicate straight with your distinct audience.

Hit the emotional spot: Instead of focusing on benefits and features of the product, try to hit the soft emotional spot that would bypass people’s logical reasoning. Give them a reason to try your product. If there is a ‘no or why’ associated; the public’s answer would be a straight ‘No’. The reason being, there are already endless competitors in the market.

Facebook activities must be taken seriously: Ronn Torossian

Ronn Torossian, the distinguished American public relations expert and founder of 5WPR, has recently suggested few reasons that exhibit the importance of taking Facebook usage seriously. Here are some of those reasons:

• Facebook has given an ultimate solution to marketing needs: Facebook has provided the fully-functional and effective alternative for what marketers or public relation firms were looking for, since long. This social platform is works as a user-friendly PR machine that has eliminated the gap between marketing and socializing. 
• Facebook is an international platform: If your business stretches across the international boundaries, then by efficiently using Facebook, you could do wonders, as it is one of the most prominently used social platform worldwide.
• Facebook is on regular usage: Facebook is on the top of the sites that have highest average time spend on the website by users. If you promote your business wisely, there are high chances that you will get appropriate results for your efforts.

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Ronn Torossian highlights the 2 common social media mistakes!

Across the world businesses are scrambling to find out way that will clearly explain how to make best use of social media to build a favorable image among their targeted audiences, thus to promote and propagate their brand.

Ronn Torossian 2 common social media marketing mistake that business owners must avoid:

Random posting: The most common mistake make by companies during social media marketing attempts is random posting schedule. People also expect to hear from you on social media channels in the similar way as they like reading your blogs posted. If you suddenly stop posting blogs, lots of questions come to their minds. On the other hand, if your posts are irrelevant, you will get pushed down. Therefore, relevant, regular, and current posts are necessary for the successful social media marketing campaign. This task can easily be accomplished by creating a plan and by sticking on it.

Sharing post content from a trusted source: PR expert, Ronn reveals that everyone shares information. That content may or may not be true or accurate. Even if the information you are going to share something that is coming from a trusted source, don’t forget to check it for accuracy. Always remember, you are representing your firm via those posts, so it is necessary to confirm that your information genuine.

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Ronn Torossian - The man blessed with effective PR skills

Ronn Torossian has successfully captured attention as a well-reputed PR professional. The founder, CEO, and president of the most preeminent public relations firms in the United States, Mr. Torossian has foreseen the success of 5wpr from a single room sized office to today’s two floor prestigious office building.

Ronn Torossian shares, “If done right, PR is most cost-efficient way to sell your product.” His effective PR services have helped many firms to get right publicity and attention in the areas of fashion and beauty, food & beverages, reputation management, public affairs, crisis communication, and others.

Apart from his effective PR services, Ronn is an active member of various charity organizations. He donates to Zionist Organization of America, Russian American Jewish Experience, AISH, New York Center for Autism and others. Click here for more information.

Ronn Torossian - Man whose energy cannot be limited!

Be it business or be it anything else for that matter; everyone wants to put their step ahead from the competitors. This is where PR professionals come into picture that can create positive image of the business and its products amongst the audiences.

One such name that can efficiently do this is Ronn Torossian the Chief Executive Officer and founder of renowned public relations firm 5WPR.

Born and bred in Brooklyn, New York, Ronn Torossian is one of the noticeable names in the PR world today. This is due to the fact that he's been always following unique and effective PR strategies for his clients.

Aside being an entrepreneur Ronn is also a writer. He has written a book on public relations called For Immediate Release: Shape Minds, Build Brands and Deliver Results with Game. This book has been admired a lot by people, and consequently been the best sold book.

Ronn Torossian is the leading light of the PR industry

Ronn Torossian is one of those people who have made a mark in the industry that is beyond comparison, being one of the most sought after PR agents in the country; he has helped many clients achieve stable media relations.

His company 5WPR is a companion for people in need of media management and using his efficient PR strategies, he has helped many of his clients gain the best possible results.

Mr. Torossian was always a go-getter, and when he started his career as a PR agent back in the year 1998, he took each obstacle and turned it into an opportunity.

Mr. Torossian is famed for being such a PR leader, who has changed the way things were done in the past and made them work to the best possible interests of his clients. Read more