Ronn Torossian suggests to differentiate fans from customers

Most of the businesses do not really care about whether they have more fans or more customers. As long as they are getting promising sales and returns, it is not something they would really want to bother about. However, this approach may be dangerous in terms of public relations.

This is what Ronn Torossian the CEO of 5WPR emphasizes on. He strongly recommends understanding the core difference between these two. Most of the businesses are most likely to have more customers as compared to number of fans. Although both are essential for businesses, but knowing the difference is crucial.

Customers are those people who are simply buying your product for xyz reason. Fans on the other hand are those dedicated people who could not care less about any other brand in the same category of product. They are loyal to the brand, and are not willing to switch to any other one, even if they are paying a little extra for the same. Therefore, converting customers into fans is what businesses should be concerned about.  

Ronn Torossian explains why competitive pricing doesn’t always matter

When someone enters a business or when an already established business expands into a particular market, the general idea is playing safe would be the best.

This is the reason why businesses end up pricing their product or service competitively. This idea may be good sometimes, but it is not always healthy to cut down your prices.

Ronn Torossian explains why this pricing arrangement is not always good. First of all, he says that there are competitors in the market who can always undercut you at any points. He also says that price is not always just about the price in monetary terms, it is more about the perceived value.

Before launching a product or service in the marketplace, one should assess the perceived value among the target audience. This is where PR plays its role.

PR works to improve the perceived value of the product. If somehow your PR campaign manages to do so, it is likely that your business will grow, even if you haven’t decreased the prices. To know about Ronn Torossian book published at Amazon.
  

Ronn Torossian says headlines are often the only thing that people read!

Laying emphasis on the importance of headlines, Ronn Torossian the CEO of one America’s leading PR firms, 5wpr stressed on three essential factors that can help you get more readers for your content.

The first thing Ronn points out is that the headlines have to offer something to the reader. The headline is like a promise bearer to the reader that provides him with an idea of what’s in store in the rest of the content. This is the most effective way of generating interest in the reader’s mind and the most significant factor that helps the reader decide whether he wants to invest his time in the article or not.

Secondly, the headline has to convey a substantial message to the reader at the first glance about the nature of the following content.

Finally, keyword is the greatest available tool to target a specific audience. For this, you must firstly understand who your target audience is and use the keywords in the title in a smart and effective manner accordingly.

Ronn Torossian suggests keeping the most relevant content at the top of webpages

All the major search engines like Google, Yahoo, etc, emphasizes a lot on the content and try to put fresh content at the beginning of their website.

This is because of the idea that content that is at the bottom is usually more dated and has lesser relevancy in terms of search. Although it is not a strict rule, but this idea makes more sense while designing the layout of a web page.

This is exactly what the PR genius Ronn Torossian has been saying. He says that keeping the maximum of your content above the fold works best.

Studies have revealed that a user while visiting any website tends to click away within eight seconds if he has not come across the information that he was looking for.

That is the reason, at the time of organizing a website, always keep the most relevant and important content at the top and you will definitely enjoy good results. Follow us on Linkedin: http://www.linkedin.com/in/ronntorossian

Ronn Torossian - Follow the ‘platform’ rules to keep your fans connected

Platform’ has become the latest buzzword these days! Especially when we talk about a platform like social media, there are certain things to be kept in mind. Ronn Torossian, the public relation professional suggests that social media is one of the best platforms to improve your brand’s online bandwidth.

But he also says that it is not just sufficient to build your online presence and then forget about it. You have to keep coming up with interactive ideas to keep your followers and fans engaged with your brand.

Make sure that you follow the ‘rules’. These rules can be thought of as ‘expectations’. Every user has certain expectations of different platforms like interfaces and devices. So make sure that you do not just pick up and post same old and stale content on every interface. A blog post that worked excellent over web, may fail to be interactive on mobile devices. You must come up with interesting videos, images, etc. for right exposure.

Try to understand a person’s prospective. Try to assess why someone would be using this technology and what would someone use it for. Accordingly, craft a content that is tailor-made to those users.