PR has to be part of the innovation process -Ronn Torossian

Fundamentally, “public relations” is an art and science of building the strong relationships between an organization, or individual and its key audiences. To maintain a cordial relation and effective communication between the employees, people, investors, and the client organization, PR experts plays an integral role.

In these days of cut throat competition, PR professionals help in bringing a favorable image of a brand or organization in the minds of the targeted audiences, thus results in increasing sale and net profit.

Ronn Torossian, Founder & CEO of a preeminent public relations firm in the USA, 5WPR, defines public relations in his own ways, and works accordingly. Probably it is his out of the box thinking that made him what he is today.

“PR has to be part of the innovation process; from conception to execution, PR efforts can gauge public perceptions, reactions, and results.” These words are from the book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations", written by Ronn Torossian.

Ronn Torossian-The Man Behind The Success Of 5WPR!

Born in 1974, Brooklyn, New York, Mr. Ronn Torossian is amongst some of the noticeable names in PR world.

Handling reputation management of people is not everyone’s cup of tea! But this what makes Ronn different from others. He is not just an expert to handle PR, but also one of the biggest players amongst other PR professionals. This is because of his unique style of approaching towards work that makes him stand-out amongst others.

And it was due to his unique approach that some of the famous corporations consulted Ronn Torossian for handling public relations for their firm. The list of those corporations include Coca-Cola, Microsoft, McDonald’s, Anheuser-Busch, Barnes & Noble, Whole Foods Market, Cantor Fitzgerald, XM Radio, Bad Boy Worldwide Entertainment, Marriott Hotels, the Government of Israel, and others.

In 1998 while during the trip to Israel, he stepped into the word of Public Relations, by working with Peter Vallone Sr. (Speaker of New York City Council at that time). Not only had this he also worked for Likud Party in Israel.

Later in 2002, he became the media director of Christian Coalition of America and in the upcoming year of 2003, he started his own venture known as 5WPR, which was inspired from the 5W’s who, what, when, where and why. It was due to Ronn Torossian leadership skills that made 5WPR one of the finest PR firms of New York City.

Since the year of 2003, Torossian and his team of PR professionals kept on working hard day and night. It was due to their combine efforts that lead to company success and was ranked as 24th largest PR firm in United States.

Besides winning accolades of the firm, Ronn himself was named as a semi-finalist for Ernst & Young’s Entrepreneur of the Year; named to PR Week’s “40 under 40″ and Advertising Age’s “40 Under 40″ lists. Moreover, Ronn Torossian with his first book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” he has also managed to win the accolades of people from all across the world.

What PR professionals can do for your business?

Today, one of the best ways to communicate with the targeted audience is ‘public relations’. It helps to bridge the gap between organizations and their potential customers. Although, one would consider it as merely an advertising campaign, but there's a lot more, which is done through PR.

However to handle it, PR professionals play a great role in it. They are the master minds behind the success of a company, who would consider media relation agencies, as an important part in building their brand name.

Basically, PR professionals represent the client's company or organization via different PR tools such as community relations, media relations, sponsorship, newsletters, business events, and more. However to carry these tools a series of steps are being taken up by the PR firm: finding facts, planning, communication and research evaluation.

So, if you are thinking, which PR professional to consult then you must undoubtedly contact Ronn Torossian! He is the Chief Executive Officer and founder of renowned public relations firm 5WPR.