Most of the businesses do not really care about whether they have more fans or more customers. As long as they are getting promising sales and returns, it is not something they would really want to bother about. However, this approach may be dangerous in terms of public relations.
This is what Ronn Torossian the CEO of 5WPR emphasizes on. He strongly recommends understanding the core difference between these two. Most of the businesses are most likely to have more customers as compared to number of fans. Although both are essential for businesses, but knowing the difference is crucial.
Customers are those people who are simply buying your product for xyz reason. Fans on the other hand are those dedicated people who could not care less about any other brand in the same category of product. They are loyal to the brand, and are not willing to switch to any other one, even if they are paying a little extra for the same. Therefore, converting customers into fans is what businesses should be concerned about.
This is what Ronn Torossian the CEO of 5WPR emphasizes on. He strongly recommends understanding the core difference between these two. Most of the businesses are most likely to have more customers as compared to number of fans. Although both are essential for businesses, but knowing the difference is crucial.
Customers are those people who are simply buying your product for xyz reason. Fans on the other hand are those dedicated people who could not care less about any other brand in the same category of product. They are loyal to the brand, and are not willing to switch to any other one, even if they are paying a little extra for the same. Therefore, converting customers into fans is what businesses should be concerned about.
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