Ronn Torossian - Follow the ‘platform’ rules to keep your fans connected

Platform’ has become the latest buzzword these days! Especially when we talk about a platform like social media, there are certain things to be kept in mind. Ronn Torossian, the public relation professional suggests that social media is one of the best platforms to improve your brand’s online bandwidth.

But he also says that it is not just sufficient to build your online presence and then forget about it. You have to keep coming up with interactive ideas to keep your followers and fans engaged with your brand.

Make sure that you follow the ‘rules’. These rules can be thought of as ‘expectations’. Every user has certain expectations of different platforms like interfaces and devices. So make sure that you do not just pick up and post same old and stale content on every interface. A blog post that worked excellent over web, may fail to be interactive on mobile devices. You must come up with interesting videos, images, etc. for right exposure.

Try to understand a person’s prospective. Try to assess why someone would be using this technology and what would someone use it for. Accordingly, craft a content that is tailor-made to those users.