When it comes to building brand identity, patience is the key, says Ronn Torossian the Chief Operative Officer of 5WPR, the Public relations firm that has given a much needed boost to business people and many companies as well.
It is possible that a mistake from your past, might come back to haunt you, and eventually blow your reputation and business into smithereens. But this can be just a temporary phase, as long as you know how to tackle the situation.
If you hide from the situation, it will only make it worse. So instead face the public and do as much damage control as possible. For this, you will need to have a clear view of what you should say and what you should not.
A good PR firm understands how the market works, and how certain actions will transpire; but more importantly, how it can get you back in the game without compromising too much.
It is possible that a mistake from your past, might come back to haunt you, and eventually blow your reputation and business into smithereens. But this can be just a temporary phase, as long as you know how to tackle the situation.
If you hide from the situation, it will only make it worse. So instead face the public and do as much damage control as possible. For this, you will need to have a clear view of what you should say and what you should not.
A good PR firm understands how the market works, and how certain actions will transpire; but more importantly, how it can get you back in the game without compromising too much.
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