‘Viral’ is one word that is dominating the web conversations these days, and this is what everyone is chasing to get attention, no matter if it is good or bad. Going viral is when your material, be it a blog, article, video, sound clip, pictures, etc. get posted through various corners of internet again and again.
The PR genius Ronn Torossian says that some years ago, a YouTube video getting a million hits was considered to be viral, but now the stakes are higher and it takes much more efforts and intellect to make your material spread out at a fast speed through web corners.
He further says it is not just a matter of luck but requires vision, an ability to understand viewer’s nerve, knowing what they want and a will to apply skills.
Ronn suggests that a rightly drawn plan with unique approach while making maximum use of every possible platform can make something popular from an independent source. It does not have to be associated with a multination corporation or Hollywood, but with determination and intellect, any material can be made to go viral.
The PR genius Ronn Torossian says that some years ago, a YouTube video getting a million hits was considered to be viral, but now the stakes are higher and it takes much more efforts and intellect to make your material spread out at a fast speed through web corners.
He further says it is not just a matter of luck but requires vision, an ability to understand viewer’s nerve, knowing what they want and a will to apply skills.
Ronn suggests that a rightly drawn plan with unique approach while making maximum use of every possible platform can make something popular from an independent source. It does not have to be associated with a multination corporation or Hollywood, but with determination and intellect, any material can be made to go viral.
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