Ronn Torrosian CEO of 5wpr keeps on sharing useful stuff for the PR professionals and business owners. Recently he shared few tips for re-branding. Have a look:
1. Physical factor
Changing the way in which a product is presented in the market can be a big gain or loss. Presentation plays a significant role in making your product popular in the market.
2. Emotional factor
If you are making any changes in the way you have presented your brand, be careful while asking customers to accept those changes. There is a possibility that customers may appreciate the changes you have made or they may not accept those changes.
3. Psychological factor
If people are not able to understand why the changes have been made, then surely they will reach to a conclusion thinking you as selfish and dismissive. So, it would be a better idea to make people understand why the changes are necessary and how they will benefit from those changes?
1. Physical factor
Changing the way in which a product is presented in the market can be a big gain or loss. Presentation plays a significant role in making your product popular in the market.
2. Emotional factor
If you are making any changes in the way you have presented your brand, be careful while asking customers to accept those changes. There is a possibility that customers may appreciate the changes you have made or they may not accept those changes.
3. Psychological factor
If people are not able to understand why the changes have been made, then surely they will reach to a conclusion thinking you as selfish and dismissive. So, it would be a better idea to make people understand why the changes are necessary and how they will benefit from those changes?
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