5WPR CEO Ronn Torossian talks about combating negative publicity

PR crisis is no new concept! Every organization, brand, company or individual should be well prepared to tackle every type of negative publicity. There may be instances where a wrong decision that was taken in the past, may suddenly come up and affect the brand or the individual negatively.

Ronn Torossian the CEO of 5WPR, which is a leading Public Relations Company, says that you need to protect yourself and tackle a PR crisis.

Mr. Torossian also suggests that you need to have a well thought out plan. Try to make a sincere assessment of anything that could possibly be used against you or the brand, weight every aspect! There might be some decisions or issues or some regretful steps from the past, which you may not have taken seriously at the time, but now it can bring a negative reputation about you, your company or brand to the public.

Ask yourself, who and what can be used against you? It may be some disappointed ex-employee, some enemy or competitor. Draw a plan to deal with all kinds of accusations, mistakes and slip-ups!

Ronn Torossian talks about goals of PR professionals

Alike any other profession, like that of a doctor or lawyer calls for personal commitment with a combination of moral and work ethics, same is the thing with profession of public relation management.

Popular PR expert Ronn Torossian gives advices to PR experts on how to combine rules of profession and love for their work.

He says regardless of what area of PR you are a part of; it is never enough to merely be a player. It is not just about fulfilling whatever assignments are put on your desk and meeting its deadlines of completion. A simple participation is not enough; you have to shape the discussion.

A PR professional needs to know its clients’ needs, and accordingly outline the discussion with the public. Make sure to get out-front, leave the mark of brand name in newer and unexplored markets and be the eyes and ears of what you are representing.

Ronn Torossian - Think out of the box while creating a web material that could go viral!

‘Viral’ is one word that is dominating the web conversations these days, and this is what everyone is chasing to get attention, no matter if it is good or bad. Going viral is when your material, be it a blog, article, video, sound clip, pictures, etc. get posted through various corners of internet again and again.

The PR genius Ronn Torossian says that some years ago, a YouTube video getting a million hits was considered to be viral, but now the stakes are higher and it takes much more efforts and intellect to make your material spread out at a fast speed through web corners.

He further says it is not just a matter of luck but requires vision, an ability to understand viewer’s nerve, knowing what they want and a will to apply skills.

Ronn suggests that a rightly drawn plan with unique approach while making maximum use of every possible platform can make something popular from an independent source. It does not have to be associated with a multination corporation or Hollywood, but with determination and intellect, any material can be made to go viral.