PR crisis is no new concept! Every organization, brand, company or individual should be well prepared to tackle every type of negative publicity. There may be instances where a wrong decision that was taken in the past, may suddenly come up and affect the brand or the individual negatively.
Ronn Torossian the CEO of 5WPR, which is a leading Public Relations Company, says that you need to protect yourself and tackle a PR crisis.
Mr. Torossian also suggests that you need to have a well thought out plan. Try to make a sincere assessment of anything that could possibly be used against you or the brand, weight every aspect! There might be some decisions or issues or some regretful steps from the past, which you may not have taken seriously at the time, but now it can bring a negative reputation about you, your company or brand to the public.
Ask yourself, who and what can be used against you? It may be some disappointed ex-employee, some enemy or competitor. Draw a plan to deal with all kinds of accusations, mistakes and slip-ups!
Ronn Torossian the CEO of 5WPR, which is a leading Public Relations Company, says that you need to protect yourself and tackle a PR crisis.
Mr. Torossian also suggests that you need to have a well thought out plan. Try to make a sincere assessment of anything that could possibly be used against you or the brand, weight every aspect! There might be some decisions or issues or some regretful steps from the past, which you may not have taken seriously at the time, but now it can bring a negative reputation about you, your company or brand to the public.
Ask yourself, who and what can be used against you? It may be some disappointed ex-employee, some enemy or competitor. Draw a plan to deal with all kinds of accusations, mistakes and slip-ups!
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