Alike any other profession, like that of a doctor or lawyer calls for personal commitment with a combination of moral and work ethics, same is the thing with profession of public relation management.
Popular PR expert Ronn Torossian gives advices to PR experts on how to combine rules of profession and love for their work.
He says regardless of what area of PR you are a part of; it is never enough to merely be a player. It is not just about fulfilling whatever assignments are put on your desk and meeting its deadlines of completion. A simple participation is not enough; you have to shape the discussion.
A PR professional needs to know its clients’ needs, and accordingly outline the discussion with the public. Make sure to get out-front, leave the mark of brand name in newer and unexplored markets and be the eyes and ears of what you are representing.
Popular PR expert Ronn Torossian gives advices to PR experts on how to combine rules of profession and love for their work.
He says regardless of what area of PR you are a part of; it is never enough to merely be a player. It is not just about fulfilling whatever assignments are put on your desk and meeting its deadlines of completion. A simple participation is not enough; you have to shape the discussion.
A PR professional needs to know its clients’ needs, and accordingly outline the discussion with the public. Make sure to get out-front, leave the mark of brand name in newer and unexplored markets and be the eyes and ears of what you are representing.
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