According to Ronn Torossian, CEO of 5WPR, measuring success of a social media campaign is the toughest task to do. Mr. Torossian has highlighted certain signs that will let you know whether your campaign is working or not.
1. Growth in number of followers
The businesses must check number of their followers on social networking sites. If the number is on the rise with each passing day, then it means online users are using social media and search about products and services offered by your business.
2. Increased feedback
Getting comments and messages on social media indicates that people like your posts and will convey your message to larger audiences in a short period of period, helps your business in getting exposure.
3. Increased hits
The main purpose of social media tools is to drive quality traffic for websites. An increase in the number of hits on your website shows that people like to avail services offered by your business.
1. Growth in number of followers
The businesses must check number of their followers on social networking sites. If the number is on the rise with each passing day, then it means online users are using social media and search about products and services offered by your business.
2. Increased feedback
Getting comments and messages on social media indicates that people like your posts and will convey your message to larger audiences in a short period of period, helps your business in getting exposure.
3. Increased hits
The main purpose of social media tools is to drive quality traffic for websites. An increase in the number of hits on your website shows that people like to avail services offered by your business.
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