Tuesday 26 March 2013

PR has to be part of the innovation process -Ronn Torossian

Fundamentally, “public relations” is an art and science of building the strong relationships between an organization, or individual and its key audiences. To maintain a cordial relation and effective communication between the employees, people, investors, and the client organization, PR experts plays an integral role.

In these days of cut throat competition, PR professionals help in bringing a favorable image of a brand or organization in the minds of the targeted audiences, thus results in increasing sale and net profit.

Ronn Torossian, Founder & CEO of a preeminent public relations firm in the USA, 5WPR, defines public relations in his own ways, and works accordingly. Probably it is his out of the box thinking that made him what he is today.

“PR has to be part of the innovation process; from conception to execution, PR efforts can gauge public perceptions, reactions, and results.” These words are from the book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations", written by Ronn Torossian.

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