Ronn Torossian holds unmatched expertise in public relations

PR is the art of establishing good relationship between a company and their targeted audience. The kind of image a company has among their audience plays a major role in deciding the future of the company.

To achieve business goals and objectives; organizations must maintain close communication with their customers, fans, and targeted patrons.

PR involves assessing public behavior towards a particular brand and establishing mutual communication, between the brand and its audience. It also focuses on improving communication channels so that both the parties can connect effectively.

Public relations aim to:

• Convey message effectively among the targeted audience
• Identifying problematic areas of business
• Helping an organization to achieve their goals

To maintain any brand’s image and reputation, PR professionals make use of a variety of tools and techniques to create awareness about that brand, and to create a sense of trust among its targeted audience.

Writing press releases is one of the common approaches used by PR experts. Press releases are used to convey important and latest information about different products/services/events of the company, by distributing them on various media channels.

Social media is another most effective tool used by public relation professionals. A large portion of the world’s population makes use of social networking websites for sharing their views and ideas on different topics.

PR experts make use of these websites to target their client’s existing audience as well as for making people aware of their products and services.

From time to time, different conferences are organized on the associated topics for answering questions of the media and the public.

Ronn Torossian is a renowned name in the PR industry. He established the reputed PR Company, 5WPR in the year 2003. Through the medium of 5WPR, he has worked for various reputed brand and businesses.

Mr. Torossian holds unmatched expertise in different areas such as product planning, reputation management, integrated marketing and many more; that altogether make him the best PR expert in the industry. 

Ronn Torossian suggests integration of SEO and PR!

Ronn Torossian is a well-known name in United States of America. He has founded 5WPR a public relation firm that helps brands and companies in getting position that they deserve in the market.

Mr. Torossian is well familiar with different issues associated with public relations and provides valuable tips and advices to his employees so that they can handle their client’s issues in the best possible way.

Mr. Torossian has thrown light on integrating search engine optimization with public relations. Having understanding of what customers are searching for is not at all a bad idea. Using words and phrases in your content that online users use for searching any information will surely help you in raising your brand reputation, and you will also get customers for your business.

Ronn Torossian has also discussed significance of getting back links from reputed websites in comparison to the links from ordinary websites.

Ronn Torossian - Throws light on signs that indicate success of a social media campaign

According to Ronn Torossian, CEO of 5WPR, measuring success of a social media campaign is the toughest task to do. Mr. Torossian has highlighted certain signs that will let you know whether your campaign is working or not.

1. Growth in number of followers

The businesses must check number of their followers on social networking sites. If the number is on the rise with each passing day, then it means online users are using social media and search about products and services offered by your business.

2. Increased feedback

Getting comments and messages on social media indicates that people like your posts and will convey your message to larger audiences in a short period of period, helps your business in getting exposure.

3. Increased hits

The main purpose of social media tools is to drive quality traffic for websites. An increase in the number of hits on your website shows that people like to avail services offered by your business.

Ronn Torossian suggests tips for writing headlines

Ronn Torossian CEO of 5WPR is working continuously to assist numerous brands and companies in achieving their business goals.

Mr. Torossian has suggested certain tips for writing effectives headlines. A headline is the first thing that attracts readers. By reading headline only, the readers decide whether it is valuable to read content or not.

According to Mr. Torossian, the headline must offer something. In simple words, it is necessary to write a headline that is clear and easy to understand in order to make a solid impact on the readers.

Secondly, the headline should indicate something. By looking at a headline, the reader should come to know what you are trying to say. Let your readers know about what you are offering them.

Thirdly, keywords matter a lot in the keywords. Make sure that headline you have written should have ability to capture right audience.

Ronn Torossian suggests to differentiate fans from customers

Most of the businesses do not really care about whether they have more fans or more customers. As long as they are getting promising sales and returns, it is not something they would really want to bother about. However, this approach may be dangerous in terms of public relations.

This is what Ronn Torossian the CEO of 5WPR emphasizes on. He strongly recommends understanding the core difference between these two. Most of the businesses are most likely to have more customers as compared to number of fans. Although both are essential for businesses, but knowing the difference is crucial.

Customers are those people who are simply buying your product for xyz reason. Fans on the other hand are those dedicated people who could not care less about any other brand in the same category of product. They are loyal to the brand, and are not willing to switch to any other one, even if they are paying a little extra for the same. Therefore, converting customers into fans is what businesses should be concerned about.  

Ronn Torossian explains why competitive pricing doesn’t always matter

When someone enters a business or when an already established business expands into a particular market, the general idea is playing safe would be the best.

This is the reason why businesses end up pricing their product or service competitively. This idea may be good sometimes, but it is not always healthy to cut down your prices.

Ronn Torossian explains why this pricing arrangement is not always good. First of all, he says that there are competitors in the market who can always undercut you at any points. He also says that price is not always just about the price in monetary terms, it is more about the perceived value.

Before launching a product or service in the marketplace, one should assess the perceived value among the target audience. This is where PR plays its role.

PR works to improve the perceived value of the product. If somehow your PR campaign manages to do so, it is likely that your business will grow, even if you haven’t decreased the prices. To know about Ronn Torossian book published at Amazon.
  

Ronn Torossian says headlines are often the only thing that people read!

Laying emphasis on the importance of headlines, Ronn Torossian the CEO of one America’s leading PR firms, 5wpr stressed on three essential factors that can help you get more readers for your content.

The first thing Ronn points out is that the headlines have to offer something to the reader. The headline is like a promise bearer to the reader that provides him with an idea of what’s in store in the rest of the content. This is the most effective way of generating interest in the reader’s mind and the most significant factor that helps the reader decide whether he wants to invest his time in the article or not.

Secondly, the headline has to convey a substantial message to the reader at the first glance about the nature of the following content.

Finally, keyword is the greatest available tool to target a specific audience. For this, you must firstly understand who your target audience is and use the keywords in the title in a smart and effective manner accordingly.